On The Road Again: One Woman’s Journey To Discover The Story Of Her Grandparents’ RV Adventures

Every family has its history, its stories. Maybe we hear them when we are children, and distracted by other things, don’t listen. But sometimes, when we are older and more interested, they may reveal a treasure of information.

For Baltimore-born Carla Brown, a photographer, printmaker, and filmmaker who uses her skills to examine themes of gender, race, and family, the discovery of an amazing family story happened when she was in her thirties. Although she had always been close to her grandparents, Benjamin and Frances Graham, spending summers with them in their travel trailer at Jellystone Park in West Virginia, she was too young then to understand the importance of their personal story.

For over 35 years, starting in 1965, when Benjamin was 38 and Frances was 40, the Grahams visited the 48 contiguous states in their travel trailer at a time when few African Americans took the risk of cross-country travel. And during each of those trips, which covered more than 94,219 miles, Grandfather Benjamin kept scrupulous logs.

“As a child, I was vaguely aware of their trips and of some travel logs my grandfather had kept,” says Brown, now 43. “It stayed somewhere in the back of my mind. But years later, for some reason, I thought, ‘Let me get my hands on those logs, let me take a look at them.’ And once I did, I was completely blown away by the details. There are three logs, covering thousands of miles. It covers where they went, what they saw, what they spent, and even what they ate. If they bought two soda pops, they listed it.”

The logs inspired Brown to plan a documentary called “Everyone but Two,” a project supported the past three years by Go RVing. Working with industry partners, Go RVing provided Brown with RVs for portions of her travel, as well as technical and logistical advice. Go RVing is continuing to support the project through the editing process and is looking forward to a release date in 2021.

In addition to retracing her grandparents’ travels, Brown was able to visit, as a surrogate for Benjamin and Frances Graham, the two states the Graham’s could not get to — Hawaii and Alaska — thus completing the family’s journey to all 50 states.

It was after a summer trip to New York City in 1965 that Benjamin first decided he would save up his 30-days of leave every year to see the country. Summer travel was possible for the Grahams because Frances was a teacher and had summers off. Benjamin was a postal worker and could use his vacation time when they could pack up and hit the road.

“This was how they traveled until they retired in 1981 when Benjamin was 54 and Frances was 56,” says Brown. “Once they retired, the length of time they traveled was extended.”

There was little advance planning in the beginning.

“They were totally winging it,” says Brown. “They just happened to find a trailer to buy, and so they just got in the trailer, opened a map, and picked a place that sounded interesting. At first they were just interested in the travel, and over the first few years they centered their trips on visiting relatives. But as time went on, they got more comfortable, and set some interesting goals. One was to drive on every interstate!”

The 1960s were a time of high racial tension in the U.S., and traveling could be risky, complicated, and uncomfortable for African Americans. During their travels, Brown’s grandparents were able to avoid most potential racism and hostility because their RV allowed them travel on their own terms. They didn’t need to stay in hotels or go to restaurants, which helped insulate them from the discrimination and mistreatment that was common. Their travel trailer was what allowed her grandparents to travel across the country and go places that other African Americans did not feel comfortable going at that time.

“African Americans weren’t on the road as much then,” says Brown. “There was once a publication called the Negro Motorist Green Book, created by Victor H. Green, an African American postal worker from Harlem. It was published from 1936 to 1967, listing the cities, places of entertainment, lodgings, and other businesses welcoming to African Americans.”

“The Green Book was not the only guide though,” says Brown. “My grandfather, started his own log in 1965. He wanted to document his family’s travels through the 48 contiguous states. Although both he and my grandmother were very aware of the racism in the US at that time, they took no apparent notice of what was simmering in the United States the week they decided to leave. The day they left, August 10, 1965, was during the week that the Voting Rights Act was signed and the Watts riots erupted.”

Along thousands of miles, the Grahams took hundreds of photographs of one another, often in front of a state sign to document just where they were at the time.

“If they were making those trips today,” Brown says, “they would be posting to Instagram, with thousands of followers!”

As she continues work on her film, Brown says it’s fulfilling several important personal goals.

“One is to celebrate my grandparents’ love of adventure. My grandmother has passed away, but my grandfather is 93, as sharp as can be,” Brown says. “I wanted him to be a part of this film. I have already interviewed him and plan to conduct an additional sit-down with him sometime this year as I continue to shape the film.  Another reason is that I want people to know that there is so much to see across the country. I’m supportive of everyone who wants to travel in an RV and explore. Remember, if you don’t see it, you don’t know for sure it exists.”

Go RVing works with a diverse group of influencers to reach new audiences and tell their stories and how the RVing lifestyle has shaped their lives, families, and future generations. The Go RVing team continues to work with Brown in the development of the film and hopes to promote the film upon its release.

For more information about Carla Brown and her film, visit EveryoneButTwo.com.

Go RVing and KOA Partnering on Napa Valley RV Media Trip in April

Go RVing and KOA are partnering on an RV media fam trip April 24-26, 2020 in Napa Valley.

Go RVing and KOA are planning an RV fam trip for April 24–26, 2020 in Napa Valley, and influencers, content creators and journalists are invited to apply.

Go RVing and KOA have partnered on three previous fam trips in different areas of the country, including Mystic, CT, Ventura Ranch, CA, and Port Huron, MI. Each campground is unique and offers a variety of family-friendly activities such as t-shirt tie dyeing, swimming, rock climbing, hiking, biking, and boating. 

At the upcoming fam trip, Go RVing and KOA will provide an update on what’s new with RVing and camping, as well as how RVs are a fun and affordable platform to outdoor adventure. Participants and their families will have the opportunity to experience RVing and RV campgrounds for themselves in a fun, flexible and relaxed atmosphere.

The schedule will include group activities and meals, as well as free time for content creators and their families to explore the campground, take part in optional activities, or to relax and connect with each other.

The Go RVing fam trip at the Port Huron KOA in Michigan provided fun for the whole family.

The most recent event, held at the Port Huron KOA in Michigan, featured a cruise on Lake Huron, catered meals (including homemade donuts) from Chef Shells, and evenings with cocktails and a s’mores bar around a cozy fire pit. The Ventura Ranch KOA fam trip included an evening hike to find Big Foot, learning how to salsa, and zip lining across the campground. The Mystic trip featured a tour of Mystic Seaport, a pancake breakfast and an epic volleyball game that went for hours.

For the upcoming event, select influencers, content creators and journalists will be invited to join the fun and experience what RV camping is about. Go RVing and KOA will provide beautiful Park Model RVs to stay in, lots of activities and some great food. Participants are welcome to bring their family, and anything special their kids can’t live without. 

A Go RVing fam trip wouldn’t be complete without a great s’mores bar. The one in Port Huron, Michigan was provided by a nearby General RV dealership.

If you’re interested in being part of this fam trip, please email Christy Hamilton at christy@fireituppr.com with information about yourself, your content, and the makeup of your family (who would be coming with you on the trip). Please include your media kit and make sure provide information about the size and demographics of your audience.

Go RVing Announced As Platinum Sponsor At TBEX North America 2020

Attendees at TBEX North America 2019, held in Billings, Montana, check out a Taxa Cricket trailer provided courtesy of Go RVing.

Go RVing is pleased to announce it is the first Platinum Sponsor for TBEX North America 2020. Scheduled for October 7-9 at the CajunDome & Convention Center in Lafayette, Louisiana, TBEX is the largest conference and networking event for travel bloggers, online travel journalists, new media content creators, travel brands and industry professionals. Go RVing’s media relations team is excited to meet with attendees and form partnerships with content producers, brands and destinations for 2021 and beyond.

“RVs offer travelers a flexible platform for nearly unlimited outdoor adventure,” said Kevin Broom, Go RVing director of media relations. “We see natural synergies in working with influencers, outdoor companies and destinations to show people how an RV can work for them in an array of settings, and we’ll be actively seeking new partners for the future at TBEX in Lafayette.”

Go RVing will be sponsoring two fam trips at this year’s conference — a pre-conference trip starting in coastal Mississippi and ending in Lafayette, and a post-conference trip with a to-be-determined itinerary. If you’re an influencer interested in participating in one of these trips, make sure to let TBEX organizers know when you register.

This will be Go RVing’s second year at TBEX. As a sponsor in 2019, Go RVing met with more than three dozen influencers from 14 states who wanted to learn more about how they can share the benefits of RV travel with their audiences. Four of those influencers are partnering with Go RVing on their own RV adventures in 2020.

To showcase one of the many RV options, Go RVing arranged to exhibit a Taxa Outdoors Cricket at the 2019 TBEX. Each day, influencers and attendees crowded the Cricket to see an example of the innovative new designs emerging from the RV industry.

“We create mobile human habitats purposefully designed to inspire the journey towards and into nature,” said Garrett Finney, former NASA architect and Taxa founder. “Habitats that remind us we are part of nature, not apart from it. Think of Taxa as adventure equipment that you sleep in.”

Go RVing Releases New Away Videos to Reach Diverse Audiences

Will and Britta Brown are full-time RVers who want to inspire others to step outside their comfort zones and explore America. Check out their new video for Go RVing.

The Go RVing team has released seven new videos featuring a diverse group of RVers. The videos reflect the campaign’s research-driven strategy of using authentic RVers to inspire others to consider RVs for their own travel and outdoors adventures.

The group includes:

  • Gus Kenworthy’s Cycling for a Cure – In 2015, Kenworthy became the first Olympic skier to come out as gay. In this video, he uses his RV on a bike ride to raise money for research to find a cure for AIDS.
  • Wylder Goods’s Into The Wylde – Jainee Dial and Lindsey Elliott are founders of Wylder Goods, an online outdoor retail company that provides outdoors gear made by women for women. Their video focuses on how RVs enable them to have an array of outdoors adventures.
  • Loki the Wolfdog and his human Kelly Lund, as well as girlfriend Ally and her dog Bailey, have more two million Instagram followers. Loki Off-Leash highlights how RVs enable the entire family – even the four-legged members – to travel together. This is a key demographic as research shows 65% of RV owners bring their pets when they travel by RV.
  • Will and Britta Brown are an African American couple passionate about RV travel. Our Happy Place inspires people to use RVs to step outside their comfort zones and explore the country.
  • Ish Monroe is a professional angler who’s on the road approximately 200 days a year for fishing competitions. In Reel ‘Em In, Monroe talks about how RV travel has enabled him to see the country and make great home-cooked meals on the road. He also discusses how traveling in an RV is a great education. “Everything you’ve ever learned about in a book at school, when you go RVing, you get to see that,” Monroe said.
  • Oneika Raymond is an African American woman and solo traveler. In Single Female, Will Travel, she’s in constant motion encouraging every woman to go on a solo adventure of their own.
  • In the Purrrfect Adventure, JJ Yosh and his cat Simon take an RV trip from Boulder to Durango for outdoor adventures including mountain biking and whitewater rafting. The video hits key touchpoints for potential RVers, including pet travel, cooking and active outdoors activities.

The personalities showcased in the videos reflects America’s diversity of interests, activities and identities, which is increasingly important because of the country’s changing demographics. Go RVing promotes the videos across its social media channels, including Facebook, Instagram, Twitter, Pinterest and YouTube.

The videos featuring Kenworthy and Wylder Goods were produced in partnership with Outside and also appear on Outsideonline.com along with short articles.

Visit AWAY.GoRVing.com for all the great videos that inspire people to consider an RV for their own active outdoors lifestyle.

Agence France-Presse Visits Elkhart For Report On RV Industry and the Economy

Grand Design’s Don Clark talks with reporters from Agence France-Presse.

The Go RVing public relations team served as on-the-ground guide in Elkhart to a team of journalists from Agence France-Presse, an international news service that provides stories and content in six languages to media outlets in 151 countries.

During a snowy day, AFP visited Grand Design and Riverside RVs where they toured the manufacturing facilities and conducted interviews with Grand Design President Don Clark and Director of Operations Support, Ann Spratt. At Riverside, they spoke with General Manager Mervin Lehman.

The story focused on RVs as bellwethers of the economy because they are discretionary purchases that consumers typically make when they’re feeling comfortable about their economic futures.

“In the northeastern patch of Indiana centered around Elkhart, the verdict from the RV industry appeared to be that the economy — a key factor in whether President Donald Trump is re-elected — seems strong, although a notch less than recently,” reported AFP.

“A lot of people think that RVs are an economic indicator and in many ways it is, because a recreational vehicle is not a have-to-have, it’s a want-to-have,” said Don Clark, CEO of Grand Design, a maker of high-end RVs started in 2012.

AFP also interviewed Sherman Goldenberg from RV Business, and Eric Sims, an economist at Notre Dame in South Bend. All agreed that the industry is doing well, though a bit below the record level of production in 2017.

Families Save Money When Owning, Using RVs Compared To Other Types Of Vacations

new study conducted by CBRE Hotels Advisory Group has found that RV vacations cost much less than other types of vacation travel, even when factoring in fuel prices and the cost of RV ownership. According to the study, commissioned by Go RVing and the RV Industry Association, there are cost savings of 21-64% for a four-person travel party, while a two-person travel party saves 8-53%, depending on factors such as the type of RV and type of vacation.

“The study reaffirms that RVs are a great way to save on family travel, and it’s equally important to remember that RV ownership provides benefits that go well beyond affordability,” said RV Industry Association president Frank Hugelmeyer. “To take an RV trip is to experience togetherness with family and friends, along with the flexibility to travel whenever and wherever you want.”

The CBRE study analyzes vacation costs using two sets of hypothetical travel groups: a four-person travel party of two adults and two children, and a two-person travel party of two adults. CBRE analyzed major costs these hypothetical travelers incur traveling to nine popular vacation destinations. For each destination, researchers analyzed vacations lasting 3, 7 and 14 days.

The study compared different methods of travel, including a folding camping trailer; a lightweight travel trailer; a compact motorhome; a type C motorhome; a type A motorhome; traveling in a personal car, staying at hotels/motels, and eating meals in a restaurant; traveling by airline, renting a car at the destination, staying at hotels/motels, and eating meals in restaurants; and traveling in a personal car or airline (as appropriate), staying at a rental house/condominium, and eating the majority of meals in the rental unit. The type A motorhome, typically the largest and most luxurious RV, was compared to travel options such as flying first class, renting a premium car, staying in upscale hotels/resorts, and eating meals in restaurants.

RV vacations show a clear family budget benefit over other forms of travel, regardless of the RV type. According to the CBRE analysis, a four-person travel party can expect to save (by unit type):

  • Folding camping trailer: 50-64%
  • Lightweight travel trailer: 31-50%
  • Compact motorhome: 31-50%
  • Type C motorhome: 21-43%
  • Type A motorhome – 41%

A two-person travel party saved, according to the CBRE analysis:

  • Folding camping trailer: 43-53%
  • Lightweight travel trailer: 20-34%
  • Compact motorhome: 20-34%
  • Type C motorhome: 8-24%
  • Type A motorhome – 19%

The study included analysis of how fluctuations in fuel prices could affect the economic advantages of RV travel. Researchers found that for a four-person travel party it would take a rise in fuel prices to nearly $13 per gallon for a Type C motorhome vacation to more expensive than the least expensive non-RV vacation. None of the fuel increase scenarios for a four-person travel party resulted in other RV vacation types being more expensive than the least expensive non-RV vacation.

For a two-person travel party, fuel prices would still need to rise significantly (from $5.50 to more than $13 per gallon) from current levels for RVing to lose its economic advantage.

“While fuel costs are a component of the overall vacation cost, they aren’t significant enough to materially affect the outcome of our analysis,” said Kannan Sankaran, managing director of CBRE’s Advisory Services, and lead researcher.

Research by Go RVing and the RV Industry Association shows that when fuel prices are higher, RVers save on fuel costs by driving fewer miles, taking trips closer to home, and staying longer in one destination.

CBRE Hotels Advisory was commissioned by Go RVing to provide an objective comparison between the cost of a summer vacation using recreation vehicles (RVs) and the cost of other types of vacations during that same timeframe. CBRE factored in an estimated cost of ownership of the applicable RV equipment that was based upon published data regarding average ownership periods, residual values, annual days of utilization, insurance, and other costs of ownership, as well as any applicable tax benefits.

Toy Story 4 Summer Road Trip Rolls Into Elkhart

You won’t need to go to infinity and beyond to take part in Disney’s soon-to-be released family blockbuster Toy Story 4 – the Toy Story 4 Summer Road Trip will be at the RV/MH Hall of Fame on Thursday, June 20 from 9:00AM – 11:00AM.

The tour, which mirrors the RV road trip that Bonnie and her family go on that kicks off the events in the movie, includes 21 stops around the country, and features a specially wrapped Outlaw 29S motorhome provided by Thor Motor Coach.

Go RVing is teaming up with Disney and Pixar on an integrated marketing campaign to celebrate the movie and inspire RV travel that takes family and friends on unforgettable adventures. The movie’s story conveys the message that RV road trips are as much about strengthening bonds with friends and families as it is about travel.

“This has been a phenomenal marketing collaboration with one of the most respected names in family entertainment to inspire RV travel, boost consumer awareness around how RVs can enhance outdoor family adventures, and ultimately drive consumers to RV dealerships across the country,” said Go RVing Vice President of Brand Marketing and Communications Karen Redfern. “Go RVing is proud to join other major consumer marquee brands including Bounty, Chrysler, Clorox, Kellogg’s and McDonald’s, to promote the movie that’s sure to be a box office smash.”

Visiting 21 cities throughout the US, the wrapped motorhome will offer photo opportunities, prizes, carnival games, and lots of free family fun. Disney will have two film ambassadors on hand to share details about fan-favorite characters – Woody, Buzz, Bo Peep – as well as new characters – Forky, Bunny, Ducky and Duke Caboom.

Go RVing worked with industry partner Thor Motor Coach to provide the RV for the trip.

“It’s exciting to see family RV adventures introduced to a new generation in a fun and engaging way — both on screen and through the Go RVing tour,” said Bob Martin, President and CEO of Thor Industries.  “We’re proud to have helped bring the experience to life by providing a Thor Motor Coach for the tour.”

So far, the tour has visited major metropolitan areas, including Los Angeles, Phoenix, Dallas, San Antonio, Houston, Miami, Atlanta, Washington, Boston, Cleveland, and Detroit. After Elkhart, the tour moves on to stops in Chicago, St. Louis, Kansas City, Denver, Salt Lake City, and San Francisco.

“The entire movie is a fantastic showcase for the fun and adventure of a family RV road trip,” said Redfern. “While it’s anticipated to be one of the summer’s biggest movie draws, as any parent knows, the DVD and streaming versions of the film will live on for generations…you could say, the RV adventure message will live to infinity and beyond.”

Learn more and start planning your own summer RV trip at www.GoRVing.com.

Nearly 15 Million RVers Hit The Road for Memorial Day

Millions More to Travel By RV in 2019

Reston, VA, May 28, 2019 — Nearly 25 million Americans will travel in recreation vehicles this spring and summer, heading to the country’s 18,000-plus campgrounds to enjoy the benefits of an active, outdoor lifestyle with family and friends, according to the latest survey of RV owners by Go RVing and Cvent.

The annual survey finds that 88% of RV owners plan to use their RVs as much or more than they did last year. Memorial Day, Fourth of July and Labor Day are the most popular trip times, with Father’s Day RV outings also popular. This Memorial Day holiday, nearly six million RVs and 15 million people are expected to be on the road.

“RVing is more popular than ever and the market remains hot as younger and more diverse people learn how RVing can fit their lifestyles,” said RV Industry Association president Frank Hugelmeyer. “RVs offer unparalleled flexibility to enjoy many different kinds of vacations and outdoor recreation activities. Whatever the activity, RVs are comfortable and convenient way to escape stress and spend time with friends and loved ones — without breaking the budget.”

Affordability is a key reason for increased usage with 87% agreeing that RVing is a cost-effective way to travel and 79% saying that RV vacations cost less than other forms of travel even when fuel prices are higher (86% said fuel prices will not affect their spring/summer plans). More than 81% of respondents agree that traveling by RV can save 25% or more over other types of travel.

Other top reasons for increased RV journeys include:

  • Flexibility to take more mini-vacations (69%)
  • Opportunity to enjoy outdoor activity and nature (61%)
  • Chance to spend more quality time with family (53%), and
  • Escape stress/pressure (47%)

When they venture out, 68% of RVers bring a pet along. Most are dog people (92%); 14% bring cats.

Favorite RVing Activities

Being active is a major benefit of the RV lifestyle for both adults and children. More than three quarters of the respondents said they and their children were more physically active during RV trips. Here are some of their favorite things to do:  

  • Sightsee (79%) – especially natural sites and attractions
  • Visit state or national parks (73%)
  • Grill/cookout (72%)
  • Visit historic sites (66%)
  • Hike/walk (63%)
  • Visit friends/family (54%)
  • Attend festivals/fairs (49%)
  • Fish (48%)
  • Swim (44%)

While RVers seek an active, free-from-stress experience, they enjoy the flexibility to bring along electronic gadgets, including smart phones (91%), laptops (74%), iPads or tablets (66%), GPS devices (54%), e-readers (27%) and satellite TV systems (26%). They’ll be using these devices to post pictures, videos and share stories and ideas using Facebook (85%) and Pinterest (32%) as their go-to social media sites.

Campgrounds have adapted to the digital age by offering services popular with RVers. Favorite campground amenities include WiFi (86%), pool (65%), cable TV (62%), and laundry services (56%). Of those surveyed 20% were destination or seasonal campers (meaning they keep their RV parked at one campground for a season or longer and use the RV at this one location specifically). Of those who destination camp: 59% said they use a towable RV, 34% use a motorhome and 7% use park model RVs.

According to the survey, top reasons for purchasing an RV within the past three years included:

  • To see America (88%)
  • Best way to travel (82%)
  • To keep active (80%)
  • Most affordable way to travel (72%), and
  • Bargain pricing (64%)

Forty-one percent said they’re considering another RV purchase. Of those potential buyers, 30% are considering a purchase within the next year; and 36% in one to two years. Among those not considering another purchase, 85% say they’re happy with their current RV.

The online survey of 426 RV owners was conducted by RVIA and Cvent and has a margin of error of 4.7%.

Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy

Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through mid-July. Combining digital and traditional ads with RV dealer point-of-purchase materials and public relations, the local tie-ins will amplify the message and further increase consumer awareness.

Under the Kick Off to Camping Season banner, the industry’s most innovative new products will be introduced to consumers when the RV Reveal at RVX is livestreamed through a custom microsite on GoRVing.com. Built to highlight the livestream video, the site will also feature video content captured at RVX, images and product information for the honorees in the nine Innovation Categories and messaging about the versatility of RV vacations.

“We want consumers to see RVs in new and exciting ways. Now more than ever, there really is an RV that’s right for everyone,” said Karen Redfern, Vice President of Brand Marketing and Communications for Go RVing.  “As winter draws to a close and thoughts turn to summer vacation plans, the Kick Off to Camping will ignite interest in adventure, exploration and affordable travel. The campaign will also provide an opportunity to showcase to the media the innovative products coming out of our $50 billion industry.”

For RVX, Go RVing’s research data was used to create nine archetype categories, matching consumer use with the newest RVs in the marketplace. Focusing on lifestyle values rather than RV type, Go RVing approached top consumer publications whose readership align with the categories and invited them to experience RVX.  The selected media partners will attend RVX in Salt Lake City, review the submissions in their respective category and provide editorial coverage of the show, products and the RV lifestyle in a spring/summer issue. The publications covering the Reveal categories are:

  • Esquire – City Escape
  • O, The Oprah Magazine – Destination Camping
  • Woman’s Day – Family Friendly
  • Travel & Leisure –Luxury Living
  • Wired – On the Horizon
  • Backpacker and Outside – Outdoor Adventure
  • Whalebone – Van Life
  • Popular Mechanics – Sustainability
  • Sports Illustrated – Team Tailgate

Go RVing is also partnering with The Ellen DeGeneres Show and Discovery Networks’ MotorTrend TV, which will be filming content at RVX, as well as IZEA, the world’s largest network of top-rated social influencers.

“The timing of the new RVX in Salt Lake City provides a well-positioned platform to generate excitement with consumers and provide a great opportunity to collaborate with media partners,” said Redfern. “Combining paid media buys with our wide-reaching public relations efforts, the extensive outreach by the Go RVing team and agencies is unparalleled in the industry.”

Go RVing staff and its three public relations agencies have been working with media representing the best in general/lifestyle, business and the outdoor community. Invitations to attend RVX have been extended and personal follow-up is in progress in order to bring a wide breadth of media attention to the event and lifestyle.

In addition, Go RVing will produce a satellite media tour live from RVX featuring NBC Auto Racing Analyst and former host of Top Gear U.S., Rutledge Wood, who will also host The Reveal and the Top Tech Challenge at RVX. During the satellite tour, Wood will be interviewed by local and national TV programs, which will air in markets nationwide. An audio news release for radio stations across the country, and online distribution of an interview with Wood will expand the reach of the tour.

RVX and the industry innovation are part of the messaging, but the Kick Off to Camping Season campaign will continue into the early summer with a focus on how RVs can enhance consumers’ vacation plans. Go RVing will provide participating RV dealers media plans to connect with their local audiences.

Following RVX, a number of media partners will embark on RV road trips to experience the lifestyle first-hand and will develop feature stories from those excursions. At Go RVing’s spring and summer experiential events, the newest RVs will be featured bringing innovation to the consumers who can see, feel and tour the displayed vehicles. Go RVing is the presenting sponsor of the Outside Experience on the banks of Lake Michigan in downtown Chicago in July. This premiere event will allow urban and suburban families to test outdoor sporting equipment and Go RVing will own the event’s adventure vehicle area where an RV village will be assembled featuring multiple vehicles to excite consumers’ desire to explore. The Kick Off to Camping Season campaign provides a great unifying message that RV dealers, manufacturers and suppliers can promote, making the message of RV travel and adventure that much more powerful.

Go RVing To Exhibit For First Time at Outdoor Retailer Snow Show

Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in Denver. Fueled by the ground-breaking Go RVing campaign, the popularity of RVing has soared to an all-time high.

The success of Go RVing has capitalized on America’s love of the road trip and pushed RV sales and usage to new heights. RV enthusiasts live — and love — vehicle-supported adventure, and more outdoor recreation enthusiasts are proudly adding themselves to the ranks of RV owners. With the growth and expansion of the $50-plus billion RV industry, Go RVing is working to strengthen its connection with outdoor recreation communities.

Go RVing’s on-floor presence aims to increase the visibility, engagement and reach of the RV lifestyle, ultimately inviting more enthusiastic RV owners to join the growing tribe of mobile, vehicle-supported adventurers. The booth will showcase adventure-ready rigs: the Manta, made by Taxa Outdoors, and Lance Camper’s 1172 Truck Camper with an All Weather Package.

Go RVing will also preview its upcoming RVX: The RV Experience showcase, taking place in Salt Lake City at the Calvin L. Rampton Salt Palace Convention Center in March 2019. The event will launch Go RVing’s multi-million dollar “Kick Off to Camping Season” campaign and will deliver an experience designed to equip attendees with all they need to grow their relationship and relevance with existing and future RV owners. The show starts with The Reveal, which will unveil the latest innovations in RVs and make RVing and outdoor adventure top of mind for consumers.

“RVX brings together the RV industry and the outdoors community in a venue where manufacturers and suppliers will unveil the latest RV products and showcase them at a major consumer media event,” said Go RVing vice president Karen Redfern. “We’re excited to launch several media partnerships built around nine consumer archetypes and the products that best fit their lifestyles. The Kick Off to Camping Season campaign will drive consumer awareness around these products throughout the spring and summer.”

For more about RVX, visit rvx.org. To learn more about the future of the RV industry, tune in to episode 48 of the Channel Mastery Podcast featuring Frank Hugelmeyer, president of the RV Industry Association.