Families Save Money When Owning, Using RVs Compared To Other Types Of Vacations

new study conducted by CBRE Hotels Advisory Group has found that RV vacations cost much less than other types of vacation travel, even when factoring in fuel prices and the cost of RV ownership. According to the study, commissioned by Go RVing and the RV Industry Association, there are cost savings of 21-64% for a four-person travel party, while a two-person travel party saves 8-53%, depending on factors such as the type of RV and type of vacation.

“The study reaffirms that RVs are a great way to save on family travel, and it’s equally important to remember that RV ownership provides benefits that go well beyond affordability,” said RV Industry Association president Frank Hugelmeyer. “To take an RV trip is to experience togetherness with family and friends, along with the flexibility to travel whenever and wherever you want.”

The CBRE study analyzes vacation costs using two sets of hypothetical travel groups: a four-person travel party of two adults and two children, and a two-person travel party of two adults. CBRE analyzed major costs these hypothetical travelers incur traveling to nine popular vacation destinations. For each destination, researchers analyzed vacations lasting 3, 7 and 14 days.

The study compared different methods of travel, including a folding camping trailer; a lightweight travel trailer; a compact motorhome; a type C motorhome; a type A motorhome; traveling in a personal car, staying at hotels/motels, and eating meals in a restaurant; traveling by airline, renting a car at the destination, staying at hotels/motels, and eating meals in restaurants; and traveling in a personal car or airline (as appropriate), staying at a rental house/condominium, and eating the majority of meals in the rental unit. The type A motorhome, typically the largest and most luxurious RV, was compared to travel options such as flying first class, renting a premium car, staying in upscale hotels/resorts, and eating meals in restaurants.

RV vacations show a clear family budget benefit over other forms of travel, regardless of the RV type. According to the CBRE analysis, a four-person travel party can expect to save (by unit type):

  • Folding camping trailer: 50-64%
  • Lightweight travel trailer: 31-50%
  • Compact motorhome: 31-50%
  • Type C motorhome: 21-43%
  • Type A motorhome – 41%

A two-person travel party saved, according to the CBRE analysis:

  • Folding camping trailer: 43-53%
  • Lightweight travel trailer: 20-34%
  • Compact motorhome: 20-34%
  • Type C motorhome: 8-24%
  • Type A motorhome – 19%

The study included analysis of how fluctuations in fuel prices could affect the economic advantages of RV travel. Researchers found that for a four-person travel party it would take a rise in fuel prices to nearly $13 per gallon for a Type C motorhome vacation to more expensive than the least expensive non-RV vacation. None of the fuel increase scenarios for a four-person travel party resulted in other RV vacation types being more expensive than the least expensive non-RV vacation.

For a two-person travel party, fuel prices would still need to rise significantly (from $5.50 to more than $13 per gallon) from current levels for RVing to lose its economic advantage.

“While fuel costs are a component of the overall vacation cost, they aren’t significant enough to materially affect the outcome of our analysis,” said Kannan Sankaran, managing director of CBRE’s Advisory Services, and lead researcher.

Research by Go RVing and the RV Industry Association shows that when fuel prices are higher, RVers save on fuel costs by driving fewer miles, taking trips closer to home, and staying longer in one destination.

CBRE Hotels Advisory was commissioned by Go RVing to provide an objective comparison between the cost of a summer vacation using recreation vehicles (RVs) and the cost of other types of vacations during that same timeframe. CBRE factored in an estimated cost of ownership of the applicable RV equipment that was based upon published data regarding average ownership periods, residual values, annual days of utilization, insurance, and other costs of ownership, as well as any applicable tax benefits.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844

Toy Story 4 Summer Road Trip Rolls Into Elkhart

You won’t need to go to infinity and beyond to take part in Disney’s soon-to-be released family blockbuster Toy Story 4 – the Toy Story 4 Summer Road Trip will be at the RV/MH Hall of Fame on Thursday, June 20 from 9:00AM – 11:00AM.

The tour, which mirrors the RV road trip that Bonnie and her family go on that kicks off the events in the movie, includes 21 stops around the country, and features a specially wrapped Outlaw 29S motorhome provided by Thor Motor Coach.

Go RVing is teaming up with Disney and Pixar on an integrated marketing campaign to celebrate the movie and inspire RV travel that takes family and friends on unforgettable adventures. The movie’s story conveys the message that RV road trips are as much about strengthening bonds with friends and families as it is about travel.

“This has been a phenomenal marketing collaboration with one of the most respected names in family entertainment to inspire RV travel, boost consumer awareness around how RVs can enhance outdoor family adventures, and ultimately drive consumers to RV dealerships across the country,” said Go RVing Vice President of Brand Marketing and Communications Karen Redfern. “Go RVing is proud to join other major consumer marquee brands including Bounty, Chrysler, Clorox, Kellogg’s and McDonald’s, to promote the movie that’s sure to be a box office smash.”

Visiting 21 cities throughout the US, the wrapped motorhome will offer photo opportunities, prizes, carnival games, and lots of free family fun. Disney will have two film ambassadors on hand to share details about fan-favorite characters – Woody, Buzz, Bo Peep – as well as new characters – Forky, Bunny, Ducky and Duke Caboom.

Go RVing worked with industry partner Thor Motor Coach to provide the RV for the trip.

“It’s exciting to see family RV adventures introduced to a new generation in a fun and engaging way — both on screen and through the Go RVing tour,” said Bob Martin, President and CEO of Thor Industries.  “We’re proud to have helped bring the experience to life by providing a Thor Motor Coach for the tour.”

So far, the tour has visited major metropolitan areas, including Los Angeles, Phoenix, Dallas, San Antonio, Houston, Miami, Atlanta, Washington, Boston, Cleveland, and Detroit. After Elkhart, the tour moves on to stops in Chicago, St. Louis, Kansas City, Denver, Salt Lake City, and San Francisco.

“The entire movie is a fantastic showcase for the fun and adventure of a family RV road trip,” said Redfern. “While it’s anticipated to be one of the summer’s biggest movie draws, as any parent knows, the DVD and streaming versions of the film will live on for generations…you could say, the RV adventure message will live to infinity and beyond.”

Learn more and start planning your own summer RV trip at www.GoRVing.com.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844

Nearly 15 Million RVers Hit The Road for Memorial Day

Millions More to Travel By RV in 2019

Reston, VA, May 28, 2019 — Nearly 25 million Americans will travel in recreation vehicles this spring and summer, heading to the country’s 18,000-plus campgrounds to enjoy the benefits of an active, outdoor lifestyle with family and friends, according to the latest survey of RV owners by Go RVing and Cvent.

The annual survey finds that 88% of RV owners plan to use their RVs as much or more than they did last year. Memorial Day, Fourth of July and Labor Day are the most popular trip times, with Father’s Day RV outings also popular. This Memorial Day holiday, nearly six million RVs and 15 million people are expected to be on the road.

“RVing is more popular than ever and the market remains hot as younger and more diverse people learn how RVing can fit their lifestyles,” said RV Industry Association president Frank Hugelmeyer. “RVs offer unparalleled flexibility to enjoy many different kinds of vacations and outdoor recreation activities. Whatever the activity, RVs are comfortable and convenient way to escape stress and spend time with friends and loved ones — without breaking the budget.”

Affordability is a key reason for increased usage with 87% agreeing that RVing is a cost-effective way to travel and 79% saying that RV vacations cost less than other forms of travel even when fuel prices are higher (86% said fuel prices will not affect their spring/summer plans). More than 81% of respondents agree that traveling by RV can save 25% or more over other types of travel.

Other top reasons for increased RV journeys include:

  • Flexibility to take more mini-vacations (69%)
  • Opportunity to enjoy outdoor activity and nature (61%)
  • Chance to spend more quality time with family (53%), and
  • Escape stress/pressure (47%)

When they venture out, 68% of RVers bring a pet along. Most are dog people (92%); 14% bring cats.

Favorite RVing Activities

Being active is a major benefit of the RV lifestyle for both adults and children. More than three quarters of the respondents said they and their children were more physically active during RV trips. Here are some of their favorite things to do:  

  • Sightsee (79%) – especially natural sites and attractions
  • Visit state or national parks (73%)
  • Grill/cookout (72%)
  • Visit historic sites (66%)
  • Hike/walk (63%)
  • Visit friends/family (54%)
  • Attend festivals/fairs (49%)
  • Fish (48%)
  • Swim (44%)

While RVers seek an active, free-from-stress experience, they enjoy the flexibility to bring along electronic gadgets, including smart phones (91%), laptops (74%), iPads or tablets (66%), GPS devices (54%), e-readers (27%) and satellite TV systems (26%). They’ll be using these devices to post pictures, videos and share stories and ideas using Facebook (85%) and Pinterest (32%) as their go-to social media sites.

Campgrounds have adapted to the digital age by offering services popular with RVers. Favorite campground amenities include WiFi (86%), pool (65%), cable TV (62%), and laundry services (56%). Of those surveyed 20% were destination or seasonal campers (meaning they keep their RV parked at one campground for a season or longer and use the RV at this one location specifically). Of those who destination camp: 59% said they use a towable RV, 34% use a motorhome and 7% use park model RVs.

According to the survey, top reasons for purchasing an RV within the past three years included:

  • To see America (88%)
  • Best way to travel (82%)
  • To keep active (80%)
  • Most affordable way to travel (72%), and
  • Bargain pricing (64%)

Forty-one percent said they’re considering another RV purchase. Of those potential buyers, 30% are considering a purchase within the next year; and 36% in one to two years. Among those not considering another purchase, 85% say they’re happy with their current RV.

The online survey of 426 RV owners was conducted by RVIA and Cvent and has a margin of error of 4.7%.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844

Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy

Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through mid-July. Combining digital and traditional ads with RV dealer point-of-purchase materials and public relations, the local tie-ins will amplify the message and further increase consumer awareness.

Under the Kick Off to Camping Season banner, the industry’s most innovative new products will be introduced to consumers when the RV Reveal at RVX is livestreamed through a custom microsite on GoRVing.com. Built to highlight the livestream video, the site will also feature video content captured at RVX, images and product information for the honorees in the nine Innovation Categories and messaging about the versatility of RV vacations.

“We want consumers to see RVs in new and exciting ways. Now more than ever, there really is an RV that’s right for everyone,” said Karen Redfern, Vice President of Brand Marketing and Communications for Go RVing.  “As winter draws to a close and thoughts turn to summer vacation plans, the Kick Off to Camping will ignite interest in adventure, exploration and affordable travel. The campaign will also provide an opportunity to showcase to the media the innovative products coming out of our $50 billion industry.”

For RVX, Go RVing’s research data was used to create nine archetype categories, matching consumer use with the newest RVs in the marketplace. Focusing on lifestyle values rather than RV type, Go RVing approached top consumer publications whose readership align with the categories and invited them to experience RVX.  The selected media partners will attend RVX in Salt Lake City, review the submissions in their respective category and provide editorial coverage of the show, products and the RV lifestyle in a spring/summer issue. The publications covering the Reveal categories are:

  • Esquire – City Escape
  • O, The Oprah Magazine – Destination Camping
  • Woman’s Day – Family Friendly
  • Travel & Leisure –Luxury Living
  • Wired – On the Horizon
  • Backpacker and Outside – Outdoor Adventure
  • Whalebone – Van Life
  • Popular Mechanics – Sustainability
  • Sports Illustrated – Team Tailgate

Go RVing is also partnering with The Ellen DeGeneres Show and Discovery Networks’ MotorTrend TV, which will be filming content at RVX, as well as IZEA, the world’s largest network of top-rated social influencers.

“The timing of the new RVX in Salt Lake City provides a well-positioned platform to generate excitement with consumers and provide a great opportunity to collaborate with media partners,” said Redfern. “Combining paid media buys with our wide-reaching public relations efforts, the extensive outreach by the Go RVing team and agencies is unparalleled in the industry.”

Go RVing staff and its three public relations agencies have been working with media representing the best in general/lifestyle, business and the outdoor community. Invitations to attend RVX have been extended and personal follow-up is in progress in order to bring a wide breadth of media attention to the event and lifestyle.

In addition, Go RVing will produce a satellite media tour live from RVX featuring NBC Auto Racing Analyst and former host of Top Gear U.S., Rutledge Wood, who will also host The Reveal and the Top Tech Challenge at RVX. During the satellite tour, Wood will be interviewed by local and national TV programs, which will air in markets nationwide. An audio news release for radio stations across the country, and online distribution of an interview with Wood will expand the reach of the tour.

RVX and the industry innovation are part of the messaging, but the Kick Off to Camping Season campaign will continue into the early summer with a focus on how RVs can enhance consumers’ vacation plans. Go RVing will provide participating RV dealers media plans to connect with their local audiences.

Following RVX, a number of media partners will embark on RV road trips to experience the lifestyle first-hand and will develop feature stories from those excursions. At Go RVing’s spring and summer experiential events, the newest RVs will be featured bringing innovation to the consumers who can see, feel and tour the displayed vehicles. Go RVing is the presenting sponsor of the Outside Experience on the banks of Lake Michigan in downtown Chicago in July. This premiere event will allow urban and suburban families to test outdoor sporting equipment and Go RVing will own the event’s adventure vehicle area where an RV village will be assembled featuring multiple vehicles to excite consumers’ desire to explore. The Kick Off to Camping Season campaign provides a great unifying message that RV dealers, manufacturers and suppliers can promote, making the message of RV travel and adventure that much more powerful.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844

Go RVing To Exhibit For First Time at Outdoor Retailer Snow Show

Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in Denver. Fueled by the ground-breaking Go RVing campaign, the popularity of RVing has soared to an all-time high.

The success of Go RVing has capitalized on America’s love of the road trip and pushed RV sales and usage to new heights. RV enthusiasts live — and love — vehicle-supported adventure, and more outdoor recreation enthusiasts are proudly adding themselves to the ranks of RV owners. With the growth and expansion of the $50-plus billion RV industry, Go RVing is working to strengthen its connection with outdoor recreation communities.

Go RVing’s on-floor presence aims to increase the visibility, engagement and reach of the RV lifestyle, ultimately inviting more enthusiastic RV owners to join the growing tribe of mobile, vehicle-supported adventurers. The booth will showcase adventure-ready rigs: the Manta, made by Taxa Outdoors, and Lance Camper’s 1172 Truck Camper with an All Weather Package.

Go RVing will also preview its upcoming RVX: The RV Experience showcase, taking place in Salt Lake City at the Calvin L. Rampton Salt Palace Convention Center in March 2019. The event will launch Go RVing’s multi-million dollar “Kick Off to Camping Season” campaign and will deliver an experience designed to equip attendees with all they need to grow their relationship and relevance with existing and future RV owners. The show starts with The Reveal, which will unveil the latest innovations in RVs and make RVing and outdoor adventure top of mind for consumers.

“RVX brings together the RV industry and the outdoors community in a venue where manufacturers and suppliers will unveil the latest RV products and showcase them at a major consumer media event,” said Go RVing vice president Karen Redfern. “We’re excited to launch several media partnerships built around nine consumer archetypes and the products that best fit their lifestyles. The Kick Off to Camping Season campaign will drive consumer awareness around these products throughout the spring and summer.”

For more about RVX, visit rvx.org. To learn more about the future of the RV industry, tune in to episode 48 of the Channel Mastery Podcast featuring Frank Hugelmeyer, president of the RV Industry Association.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844

Alan Taylor to Host RVX Live

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RVX: The RV Experience will showcase the latest innovations and newest RV products, and will also be an opportunity for discussion of changing consumer habits, growing consumer segments and emerging trends.

At the inaugural event, award winning radio and television host Alan Taylor will be hosting live interviews on the RVX exhibit hall floor, March 12 – 14 in Salt Lake City. RVX Live will feature one-on-one conversations with industry leaders, media members and influencers, and outdoor celebrities as they discuss the changing landscape of the camping and RV lifestyle, as well as the latest trends in new RVs and outdoor gear.

Taylor has been entertaining a global audience for more than 30 years. His expertise and quick wit have entertained millions as a featured automotive expert on ABC, CBS, CNN, FOX, NBC and others, including over 18 years on daytime’s #1 morning talk show, “LIVE! with Kelly.” Taylor is also the man behind the mic as the host of some of the most popular weekend talk shows in radio, THE DRIVE with Alan Taylor and Entrepreneur Weekly with Entrepreneur Magazine.

Be a part of the conversation at the RVX Live booth, directly across the aisle from Thor Industries, Inc. (booth # 2700).

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844

Rutledge Wood to Host Reveal and Top Tech Challenge at RVX

RutledgeWood

NBC Auto Racing Analyst and former host of Top Gear U.S., Rutledge Wood, will be the host of The Reveal and the Top Tech Challenge at RVX: The RV Experience, March 12-14 in Salt Lake City. The event is a national showcase designed to highlight the latest innovations and newest models in the RV market.

After graduating from the University of Georgia with a marketing degree, Wood traveled across America for Country Music Television and fell in love with the open road. In 2005, he started working for the SPEED Channel traveling the NASCAR circuit, which led him to a spot to host Top Gear US on the History Channel, airing in over 100 countries in 80 different languages. In 2015, Rutledge began covering NASCAR and a multitude of other events for NBC Sports. He’s covered the Kentucky Derby, the 2016 Summer Olympics in Brazil, the 2018 Winter Olympics in South Korea and many other great events in the sports world. 2017 saw the debut of Rutledge’s passion of cooking and travel with the show “Southern and Hungry” on the Cooking Channel, which highlights the love of Southern cuisine and travel.

“I spend my work life on the road at so many events that surround the RVing life style,” said Wood. “Whether it’s covering NASCAR for NBC Sports, or traveling with my family across the country, it’s something that’s a part of me. I’m so excited to be a part of The Reveal and the Top Tech Challenge and see all of the newest and greatest RVs this industry has to offer.”

The Reveal, Presented by DISH Network, is a re-imagined opening session that will unveil the best of the best RVs chosen by a consumer-focused panel, and streamed online to thousands of consumers through Go RVing. Designed to excite the market just as consumers are planning their spring and summer vacations, The Reveal will take place Tuesday, March 12 from 1pm – 3pm MST.

The Second Annual RV Technical Institute Top Tech Challenge, taking place Wednesday, March 13 from 4pm – 6pm MST, will pit some of the best service techs in the country against each other in a winner-take-all live competition, to diagnose RV service issues the fastest.

For more information or to register, please visit RVX.org.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844