Toy Story 4 Summer Road Trip Rolls Into Elkhart

You won’t need to go to infinity and beyond to take part in Disney’s soon-to-be released family blockbuster Toy Story 4 – the Toy Story 4 Summer Road Trip will be at the RV/MH Hall of Fame on Thursday, June 20 from 9:00AM – 11:00AM.

The tour, which mirrors the RV road trip that Bonnie and her family go on that kicks off the events in the movie, includes 21 stops around the country, and features a specially wrapped Outlaw 29S motorhome provided by Thor Motor Coach.

Go RVing is teaming up with Disney and Pixar on an integrated marketing campaign to celebrate the movie and inspire RV travel that takes family and friends on unforgettable adventures. The movie’s story conveys the message that RV road trips are as much about strengthening bonds with friends and families as it is about travel.

“This has been a phenomenal marketing collaboration with one of the most respected names in family entertainment to inspire RV travel, boost consumer awareness around how RVs can enhance outdoor family adventures, and ultimately drive consumers to RV dealerships across the country,” said Go RVing Vice President of Brand Marketing and Communications Karen Redfern. “Go RVing is proud to join other major consumer marquee brands including Bounty, Chrysler, Clorox, Kellogg’s and McDonald’s, to promote the movie that’s sure to be a box office smash.”

Visiting 21 cities throughout the US, the wrapped motorhome will offer photo opportunities, prizes, carnival games, and lots of free family fun. Disney will have two film ambassadors on hand to share details about fan-favorite characters – Woody, Buzz, Bo Peep – as well as new characters – Forky, Bunny, Ducky and Duke Caboom.

Go RVing worked with industry partner Thor Motor Coach to provide the RV for the trip.

“It’s exciting to see family RV adventures introduced to a new generation in a fun and engaging way — both on screen and through the Go RVing tour,” said Bob Martin, President and CEO of Thor Industries.  “We’re proud to have helped bring the experience to life by providing a Thor Motor Coach for the tour.”

So far, the tour has visited major metropolitan areas, including Los Angeles, Phoenix, Dallas, San Antonio, Houston, Miami, Atlanta, Washington, Boston, Cleveland, and Detroit. After Elkhart, the tour moves on to stops in Chicago, St. Louis, Kansas City, Denver, Salt Lake City, and San Francisco.

“The entire movie is a fantastic showcase for the fun and adventure of a family RV road trip,” said Redfern. “While it’s anticipated to be one of the summer’s biggest movie draws, as any parent knows, the DVD and streaming versions of the film will live on for generations…you could say, the RV adventure message will live to infinity and beyond.”

Learn more and start planning your own summer RV trip at www.GoRVing.com.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844

Go RVing To Exhibit For First Time at Outdoor Retailer Snow Show

Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in Denver. Fueled by the ground-breaking Go RVing campaign, the popularity of RVing has soared to an all-time high.

The success of Go RVing has capitalized on America’s love of the road trip and pushed RV sales and usage to new heights. RV enthusiasts live — and love — vehicle-supported adventure, and more outdoor recreation enthusiasts are proudly adding themselves to the ranks of RV owners. With the growth and expansion of the $50-plus billion RV industry, Go RVing is working to strengthen its connection with outdoor recreation communities.

Go RVing’s on-floor presence aims to increase the visibility, engagement and reach of the RV lifestyle, ultimately inviting more enthusiastic RV owners to join the growing tribe of mobile, vehicle-supported adventurers. The booth will showcase adventure-ready rigs: the Manta, made by Taxa Outdoors, and Lance Camper’s 1172 Truck Camper with an All Weather Package.

Go RVing will also preview its upcoming RVX: The RV Experience showcase, taking place in Salt Lake City at the Calvin L. Rampton Salt Palace Convention Center in March 2019. The event will launch Go RVing’s multi-million dollar “Kick Off to Camping Season” campaign and will deliver an experience designed to equip attendees with all they need to grow their relationship and relevance with existing and future RV owners. The show starts with The Reveal, which will unveil the latest innovations in RVs and make RVing and outdoor adventure top of mind for consumers.

“RVX brings together the RV industry and the outdoors community in a venue where manufacturers and suppliers will unveil the latest RV products and showcase them at a major consumer media event,” said Go RVing vice president Karen Redfern. “We’re excited to launch several media partnerships built around nine consumer archetypes and the products that best fit their lifestyles. The Kick Off to Camping Season campaign will drive consumer awareness around these products throughout the spring and summer.”

For more about RVX, visit rvx.org. To learn more about the future of the RV industry, tune in to episode 48 of the Channel Mastery Podcast featuring Frank Hugelmeyer, president of the RV Industry Association.

Contact: Kevin Broom, Go RVing; kbroom@rvia.org; 571-665-5844