You won’t need to go to infinity and beyond to take part in Disney’s soon-to-be released family blockbuster Toy Story 4 – the Toy Story 4 Summer Road Trip will be at the RV/MH Hall of Fame on Thursday, June 20 from 9:00AM – 11:00AM.
The tour, which mirrors the RV road trip that Bonnie and her family go on that kicks off the events in the movie, includes 21 stops around the country, and features a specially wrapped Outlaw 29S motorhome provided by Thor Motor Coach.
Go RVing is teaming up with Disney and Pixar on an integrated marketing campaign to celebrate the movie and inspire RV travel that takes family and friends on unforgettable adventures. The movie’s story conveys the message that RV road trips are as much about strengthening bonds with friends and families as it is about travel.
“This has been a phenomenal marketing collaboration with one of the most respected names in family entertainment to inspire RV travel, boost consumer awareness around how RVs can enhance outdoor family adventures, and ultimately drive consumers to RV dealerships across the country,” said Go RVing Vice President of Brand Marketing and Communications Karen Redfern. “Go RVing is proud to join other major consumer marquee brands including Bounty, Chrysler, Clorox, Kellogg’s and McDonald’s, to promote the movie that’s sure to be a box office smash.”
Visiting 21 cities throughout the US, the wrapped motorhome will offer photo opportunities, prizes, carnival games, and lots of free family fun. Disney will have two film ambassadors on hand to share details about fan-favorite characters – Woody, Buzz, Bo Peep – as well as new characters – Forky, Bunny, Ducky and Duke Caboom.
Go RVing worked with industry partner Thor Motor Coach to provide the RV for the trip.
“It’s exciting to see family RV adventures introduced to a new generation in a fun and engaging way — both on screen and through the Go RVing tour,” said Bob Martin, President and CEO of Thor Industries. “We’re proud to have helped bring the experience to life by providing a Thor Motor Coach for the tour.”
So far, the tour has visited major metropolitan areas, including Los Angeles, Phoenix, Dallas, San Antonio, Houston, Miami, Atlanta, Washington, Boston, Cleveland, and Detroit. After Elkhart, the tour moves on to stops in Chicago, St. Louis, Kansas City, Denver, Salt Lake City, and San Francisco.
“The entire movie is a fantastic showcase for the fun and adventure of a family RV road trip,” said Redfern. “While it’s anticipated to be one of the summer’s biggest movie draws, as any parent knows, the DVD and streaming versions of the film will live on for generations…you could say, the RV adventure message will live to infinity and beyond.”
Learn more and start planning your own summer RV trip at www.GoRVing.com.
Contact: Kevin Broom, Go RVing; firstname.lastname@example.org; 571-665-5844